Wedgies polls currently work on Facebook, Twitter, and Tumblr, and they can also be embedded on websites and blogs. So why are these polling tools the basis for a new company, rather than the next set of features for an established competitor? (SurveyMonkey, by the way, just raised $250 million, in part to fund more acquisitions.) Haney argued that it takes “a lot of work and effort” to build polls that can be answered and shared on social media, rather than just treating those networks as a way to distribute links to a landing page.
In addition to media companies, Wedgies customers include e-commerce businesses, Haney said. Last night for example, we found out instantly how upset people were about Sony’s recent decision to cancel ‘The Interview,’ but also realized plenty of our readers appreciate a shirtless Seth Rogen (like I do). Sure, the company enables us to pop quick, fun polls on the site and through Twitter, which helps keep my traffic-hungry bosses happy, but more so they get people talking and drive conversations. I love giving our readers Wedgies (the polls, not anything involving underwear). Engagement Editor John Colucci told me via email: Apparently Engadget (which, like TechCrunch, is owned by AOL) has used these polls too. Polling startup (yes, that’s really its name) is announcing that it has raised $700,000 in seed funding led by Greycroft Partners.Ĭo-founder and CEO Porter Haney told me the company’s goal is to “legitimize web voting,” and its approach is to bring those polls to social media: “Think about what Gallup or SurveyMonkey would look like if they were starting today.”įor example, the company says The Wall Street Journal used Wedgies to poll readers about things like how many cell phones they use and their response to a speech by President Obama.
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